About

For the sake of clients, I have chased down actor Morgan Freeman at the Philadelphia Museum of Art Craft Show, acted as a matchmaker in a speed dating service, had breakfast at Tiffany’s with 52 Miss America contestants and scripted charitable lines for NFL commentator Shannen Sharpe.

Shallyn Harmon

Founder and Principal

I am a skilled marketing strategist that has developed, refined and implemented successful solutions for a diversity of companies.

I began my career with a boutique marketing agency in Center City Philadelphia, handling media plans for brands such as Tiffany & Co., Einstein Bros. Bagels, Manhattan Bagel, and the Philadelphia Museum of Art Women’s Committee. During this job, I realized my penchant for technology – building the firm’s first contact database. In addition to my day job, I freelanced with a Baltimore-based agency working a diversity of copywriting projects as well as compiling market research and competitive intelligence briefs. This would be the start of learning how to turn information into actionable insights.

Eventually, I found that my unique blend of creativity, technological savvy, and analytical ability was perfectly suited to digital marketing. So, I shifted my career focus to optimizing a brand’s use of marketing technologies and online channels. I have helped companies such as IMS Health, Lenox, Educational Testing Service (ETS) and Eastwood Automotive use analytics and technology platforms to increase revenue or reduce costs, refine customer targeting and promotional messaging, improve customer engagement and deliver sales leads.

I have also worked with nonprofits and start-ups to develop membership retention & acquisition programs and draft business plans for investor funding.

I have a MBA, with a focus in Strategic Management and Marketing, from Villanova University. I earned my Bachelor’s from the University of Pittsburgh with a dual major in Business and Communications.